


Ten years later, with 60 employees across Johannesburg and Cape Town, Vicinity Media is Africa’s leading location adtech and data business.
From pioneering South Africa’s first location-based ad server to launching a full omnichannel solution powered by Vicinity4D—our proprietary 1st party data—we’ve consistently pushed boundaries. Today, we deliver results across mobile and DOOH platforms, continuing to lead in location-based advertising.
Our success is driven by exclusive 1st party location data, allowing clients to deliver highly relevant, 100% accurate ads. Every campaign is fully traceable and accountable, ensuring unmatched ROI.
With cutting-edge, proudly South African-built ad technology, we target users down to street level, leveraging real-time data such as behaviour, intent, and even weather to serve the most relevant campaigns.
For the past decade, Vicinity Media has been driving a Relevance Revolution—bringing brands closer to their audiences than ever before.
Find out what our founding members have to say about our 10 year journey of local excellence - read more.

Vicinity Media and Freedom Of Movement (FOM) share more than just their founding year — they embody the spirit of innovation, local pride, and the power of movement in their respective industries.
In celebration of our 10 year birthday, we are giving away FOM prizes each week, in our 'Share the Location' competition. Winners will automatically enter the final 'Find the Ad' competition and stand a chance to win a grand prize of R 10 000 in cash! Follow us on social media and join in the journey as we celebrate this exciting chapter.